Value Creation in E-Business Management - 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6-9, 2009, Selected Papers

Title Page

Preface

Table of Contents

Generic Business Model Types for Enterprise Mashup Intermediaries

Introduction

Motivation and Problem Scope

Research Design: Design Science Applied

Objectives of the Solution: Background and Related Work

Enterprise Mashups – Definition of Terms and Characteristics

Interaction Agent Model

Business Models

Design: Interaction Phase Model for Mashup Intermediaries

Demonstration: Case Studies

Instances of Mashup Intermediaries

Generic Business Model Types: Directory, Broker and Marketplaces

Conclusion and Future Work

References

The Commercial Open Source Business Model

Introduction

Prior and Related Work

Commercial vs. Community Open Source

Community Open Source

Commercial Open Source

The Commercial Open Source Business Model

Revenue Sources

Business Functions

Community Management

Sales

Marketing

Product Management

Engineering

Support

Conclusion

References

IPhone or Kindle: Competition of Electronic Books Sales

Introduction

Literature Review

Model

Competition under the Scenario of Complete Information

Competition under the Scenario of Incomplete Information

Conclusion

References

Appendix

Business Models in Emerging Online Services

Introduction

Software-as-a-Service

Suggested Pricing/Delivery Structures

Target Market Segments

Procedures for Assessing Business Model Effectiveness

Vulnerability to or Threat to Other Business Models

User Concerns

Social Computing Tools and Services

Suggested Pricing/Delivery Structures

Target Market Segments

Procedures for Assessing Business Model Effectiveness

Vulnerability to or Threat to Other Business Models

User Concerns

Virtual Worlds

Suggested Pricing/Delivery Structures

Target Market Segments

Procedures for Assessing Business Model Effectiveness

Vulnerability to or Threat to Other Business Models

User Concerns

Implications of Emerging Business Models

Conclusions and Future Work

References

Business Model Design from an ANT Perspective: Contributions and Insights of an Open and Living Theory

Introduction

From Value Chains to Value Networks

A Brief Overview of Actor-Network Theory

Why Seeking Inspiration in Actor-Network Theory

A Business Model Design and Analysis Approach Based on Actor-Network Theory

FoodAtYourDisposal Business Idea

Assessing the Business Model

Conclusions

References

Customer-Specific Transaction Risk Management in E-Commerce

Increasing Turnover Potentials and Risks in E-Commerce

Business Scenario: An E-Tailer with Risk Management

Customer Valuation and Risk Aspects

Module 1: Evaluating Customer Potentials

Measuring Customer Values

Measuring Customer Risks

Module 2: Evaluating Risks of Payment Methods

Model for a Risk-Adjusted Customer Valuation

Conclusion and Outlook

References

An Evaluation of Multiple Perceptions of Digital Rights Management

Introduction

Digital Rights Management: An Overview

The Stakeholders

The Creators’ Viewpoint

The Copyright Owners’ Viewpoint

The Distributors’ Viewpoint

The End Users’ Viewpoint

The Lawmakers’ Viewpoint

Conclusion

Contribution and Future Research

References

Consumer’s Online Shopping Influence Factors and Decision-Making Model

Introduction

Literature and Hypothesis

Perceived Benefit

Perceived Risk

Online Shopping Relevant Elements

Online Shopping Conceptual Model

Research Design and Methodology

Data Employed

Structural Equation Modeling

Model 1 and Data Analysis

Model 2 and Data Analysis

Model 3 and Data Analysis

Conclusion and Implication

References

Generation Gap and the Impact of the Web on Goods Quality Perceptions

Introduction

Previous Studies and Hypothesis

Search, Experience, and Credence Goods Perception

Contributing Factors and Hypothesis

Research Design

Data Analysis and Findings

The Concave Relationship between Age and Web Shopping Experience

The SEC Ratings of the 6 Products by Age Groups

Web Shopping Experience

The Interaction Effect of Age and Web Shopping Experience

Implications

Conclusion

References

How the Website Usability Elements Impact Performance

Introduction

Literature and Hypotheses

Method

Data Collection, Tasks, and Measure

Model Validation

Moderating Variables

Discussion and Implications

Limitations and Future Research

References

Appendix

Effects of Website Interactivity on Online Retail Shopping Behavior

Introduction

Online Consumer Behavior and Website Interactivity

The Tam Framework for Internet Usage

Research Framework Discussion

Perceived Usefulness (PU)

Perceived Enjoyment (PE)

Perceived Ease of Use (PEOU)

Attitude and Intention

Trust as a Moderator

Proposed Research Framework

Hypothesis Propositions

Research Methodology

Implications for Researchers and Practitioners

Conclusion

References

Trust-Building in Electronic Markets: Relative Importance and Interaction Effects of Trust-Building Mechanisms

Introduction

Literature Review

Theory Development

Overview of Tasks, Design, and Methods

Hypotheses

Methodology

Participants

Design and Tasks

Procedure

Expected Results

Conclusion

References

Pricing Strategy in Online Retailing Marketplaces of Homogeneous Goods: Should High Reputation Seller Charge More?

Introduction

Theoretical Background

Online Retailing Marketplace

Search Costs in Online Retailing Marketplace

IT Facilities in Online Retailing Marketplace

Experienced and Inexperienced Consumers

Price Sensitivity and Seller Reputation

Data

Data Collection and Variables

Analysis Method

Results

Discussions

References

Secure Mobile Support of Independent Sales Agencies

Introduction

Methodological Approach

System Overview

Collaborative Multi-vendor Sales Processes

Security Requirements

5.1 Management of Customer Data

Visit Reports

Recall of the Customer’s History

Access to Catalog Data

Unstructured Requests for Quotation:

Creation of Quotes

Security Extension of the IT-Artifact

Evaluation

Limitations

Conclusion

References

People-to-People Lending: The Emerging E-Commerce Transformation of a Financial Market

Introduction

People-to-People Lending

The People-to-People Lending Model and Marketplaces

Types of People-to-People Lending Marketplaces

The Profit-Seeking Model

The Philanthropic Model

The Family and Friend Model

The Tupperware Party Model

Supporting Roles of IT and Resulted Characteristics of P2P Lending

Market Maker

Investment Strategy Enabler

Community Builder

Research Agenda

Conclusion

References

Forecasting U.S. Home Foreclosures with an Index of Internet Keyword Searches

Introduction

Risk Management Models

Research Objective

Sources of Data

Results

Limitations of the Approach

Conclusion

References

Organizing Equity Exchanges

Introduction

Economies of Trading and Post-Trading

Trade Execution, Clearing, and Settlement

Network Effects

Economies of Scale and Scope

Diversification

Literature Review and Hypothesis

Literature Review

Hypotheses

Current Status of the Trading and Post-Trading Industry

Empirical Evidence of Economies of Scale

The Model and Data Sample

Empirical Results

Organization of Exchanges

The Model and Data Sample

Empirical Result

Conclusion and Outlook

References

The Impact of New Execution Venues on European Equity Markets’ Liquidity – The Case of Chi-X

Introduction

Related Literature

Empirical Analysis

Euronext Paris and Chi-X Market Structures

Dataset

Methodology

Results

Conclusions

References

Appendix

System Latency in Linked Spot and Futures Markets

Introduction

The Theoretical Background

Lead-Lag Effect

Latency

The Market Mircostructure

Xetra and DAX Index

Eurex and DAX Index Futures

Institutional Differences in Latency

The Data

The Lead-Lag Effect under Asymmetric Latency

Lead-Lag Regressions

Dummy Regressions

Conclusion

References

Quantifying Users’ Interconnectedness in Online Social Networks – An Indispensible Step for Economic Valuation

Introduction

Background

Definition of Online Social Networks

Economic Valuation of Online Social Networks

Method

Discussion of Common Centrality Measures

A New, PageRank Based Centrality Measure for Online Social Networks

Illustration of the New Centrality Measure and Discussion of the Results

Summary

References

Enhancing the Quality of Financial Advice with Web 2.0 – An Approach Considering Social Capital in the Private Asset Allocation

Introduction

Social Capital within the Asset Allocation

Definition of Social Capital

Considering Social Capital in the Asset Allocation

Challenges and Implications to the Consultancy

Social Network Analysis

Integration of Social Capital within a Consultancy Process

Conclusion

References

Web 2.0 in SME Networks - A Design Science Approach Considering Multi-perspective Requirements

Introduction

Methodological Approach and Research Design

Related Work

Web 2.0 and Enterprise 2.0 in the Context of SMEs

Web 2.0 and Social Software - State-of-the-Art

Enterprise 2.0 - State-of-the-Art

The Challenge of Applying Web 2.0 in SMEs

Towards a Concept to Support SME Networks in Cooperation – A Use Case

Use Case Background

Requirements of a Regional SME Network Towards Web 2.0 Artifacts

Recommendations

Summary and Outlook

References

Mashups: An Approach to Overcoming the Business/IT Gap in Service-Oriented Architectures

Introduction

Mashups and Service-Oriented Architectures

Mashups

Mashup Categories

Service-Oriented Architectures

A Comparison of Mashups and Service-Oriented Architectures

Similarities between Mashups and Service-Oriented Architectures

Differences between Mashups and Service-Oriented Architectures

Summary

Conclusion and Outlook

References

Online Reputation Systems in Web 2.0 Era

Introduction

Reputation and Reputation Systems

Online Reputation Systems Overview

System Input

System Processing

System Output

Problems with Pre-Web2.0 Online Reputation Systems

Online Reputation Systems in Web 2.0 Era

Conclusion

References

Evolution of Decision Rules Used for IT Portfolio Management: An Inductive Approach

Introduction

Background

IT Portfolio Management and Rules

Logic of Appropriateness

Methodology

Data

Measure Development

Inductive Learning

Results

Key Findings (Year One)

Key Findings (Year Two)

Comparative Findings

Concluding Comments

References

Appendix 1: Selecting the Best Representative Decision Model

Author Index