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Mass Customization - An Exploration of European Characteristics
von: Paolo Coletti, Thomas Aichner
Springer-Verlag, 2011
ISBN: 9783642183904 , 100 Seiten
Format: PDF
Kopierschutz: Wasserzeichen
Preis: 53,49 EUR
Preface
5
Acknowledgments
6
Contents
7
1 The Need for Personalisation
9
Abstract
9
1.1…The Evolution of Needs
9
www.boarddesigner.com
12
www.edelwiser.com
13
www.personalnovel.net
14
www.mymms.com
16
www.dell.com
17
www.mini.com
20
1.2…Trend in Product Variety
21
1.3…Emergence of Mass Customization
23
www.myjones.com
24
1.3.1 Competencies
26
1.3.2 Transition and Implementation
27
References
29
2 Mass Customization
30
Abstract
30
2.1…Different Perspective to Mass Customization
30
www.plusbrief-individuell.de
32
www.mytwinn.com
33
2.2…Electronic Mass Customization
36
www.lanyman.com
38
2.3…Mass Customization Strategies
39
www.mykswiss.com
42
2.3.1 A Demonstrative Model for Customized Assembly
43
References
46
3 Empirical Investigation
48
Abstract
48
3.1…Sample and Methodology
48
3.2…Factors Impacting Consumers’ Behaviour
50
3.2.1 Prices and Availability
51
3.2.2 Personalisation Intention
52
3.2.3 Time
54
3.2.4 Brand
56
References
57
4 Conclusions
58
Abstract
58
4.1…The Role of Stores for Mass Customized Products
61
References
61
Appendix I: Survey’s Questions
63
Appendix II: English Questionnaire
68
Appendix III: German Questionnaire
71
Appendix IV: Italian Questionnaire
74
Appendix V: Questionnaire’s Answers
77
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