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Cover
1
Authentic Customer Centricity
4
Library of Congress Cataloging-in-Publication Data
5
Contents
6
Foreword (Hubert Rampersad)
8
Foreword (Ramazan Demir)
10
Preface
12
Chapter 1: Introduction
14
Chapter 2: Authentic Customer Centricity Model
26
Chapter 3: Personal Centricity
30
Chapter 4: Corporate Centricity
56
Chapter 5: Strategic Alignment
78
Chapter 6: Cultivation
88
Chapter 7: A Real Life Example
98
References and Recommended Reading
106
About the Author
116
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