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Title Page
1
Copyright Page
2
Contents at a Glance
4
Table of Contents
5
About the Author
9
About the Technical Reviewer
10
Acknowledgments
11
CHAPTER 1 Introduction
12
Why Use Google Blogger
12
About This Book
12
Starting a Blog
13
Make Your Blog Work For You
13
Using and Storing Images
14
Customization
14
Setting Up a Blog Store
14
Additional Resources and Help
14
Summary
15
CHAPTER 2 Getting Started
16
Creating a Blog
16
Reviewing the Dashboard
19
Profile
21
View Blog
21
New Post
22
Settings
22
Design
23
Monetize
23
Reading Lists
24
Other Stuff
24
Posts
24
Summary
32
CHAPTER 3 Blog Layout and Design
33
Page Elements
33
Navbar
34
Gadgets
36
Search Box
38
Subscription Links
39
Labels
40
Link List
41
Google Calendar
43
Install a Banner
48
Template Designer
51
Templates
52
Background
53
Layout
54
Advanced
55
Summary
58
CHAPTER 4 Making the Most of Your Blog
59
Increasing Traffic
59
FeedBurner Email Subscriptions
59
Post Content and Keywords
66
Meta Tags
67
Blog Title and Description
68
Backlinks
68
Blogrolls
69
AddThis Gadget
71
Integrating Social Networking
73
Visitor Tracking
80
Making Money
85
Summary
88
CHAPTER 5 Setting Up a Custom Domain
89
Terminology
89
Custom Domain
90
Setting Up a New Domain
90
Using an Existing Domain
97
Summary
98
CHAPTER 6 Working with Images
99
Using Picasa Web Albums
99
Google Sites
107
Summary
111
CHAPTER 7 Advanced Design and Layout
112
Install Blogger Templates
112
The Cutest Blog on the Block
113
eBlog Templates
115
Blogger Templates Free
117
Install a Background
120
Convert to a Three-Column Format
123
Customize Your Post Design
129
Using a Background Image in Your Sidebar
131
Summary
132
CHAPTER 8 Setting Up a Blog Store
133
Creating Pages
133
Using Google Checkout
137
Using PayPal
151
Summary
164
CHAPTER 9 Troubleshooting and Blog Help
165
HTML and CSS Errors
165
Case One: Right Column Disappears
165
Case Two: Missing “
” in CSS Code166
Case Three: Malformed CSS Code
166
Posting Image Errors
166
Case One: Float Image
166
Case Two: Image Size
167
Image Issues
167
Layout Design Tips
169
Free Blog-Related Help Sites
169
Professional Blog Assistance
170
Blog Design Services
170
Summary
171
Index
172
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