Die Bedeutung des Kundenwertes im Konzept des Customer Relationship Managements

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Nuanced Account Management - Driving Excellence in B2B Sales

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The Cornell School of Hotel Administration on Hospitality - Cutting Edge Thinking and Practice

von: Michael C. Sturman, Jack B. Corgel, Rohit Verma, 2011

The Cornell School of Hotel Administration on Hospitality - Cutting Edge Thinking and Practice

von: Michael C. Sturman, Jack B. Corgel, Rohit Verma, 2011

Multidimensional Analysis of Conversational Telephone Speech

von: Friedemann Köster, 2017

Pop-up Retailing - Managerial and Strategic Perspectives

von: Gary Warnaby, Charlotte Shi, 2017

Recommender System for Improving Customer Loyalty

von: Katarzyna Tarnowska, Zbigniew W. Ras, Lynn Daniel, 2019

Creating Marketing Magic and Innovative Future Marketing Trends - Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

von: Maximilian Stieler, 2017

Finding New Ways to Engage and Satisfy Global Customers - Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

von: Patricia Rossi, Nina Krey, 2019

Marketing at the Confluence between Entertainment and Analytics - Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

von: Patricia Rossi, 2017