Enterprise Interoperability II - New Challenges and Approaches

von: Ricardo Jardim-Gonçalves, Jörg Müller, Kai Mertins, Martin Zelm, 2007

Advances in National Brand and Private Label Marketing - Eighth International Conference, 2021

von: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, 2021

Communicating Space Exploration - Challenges, State of the Art and Future Trends

von: Fulvio Drigani, 2020

Marketing Transformation: Marketing Practice in an Ever Changing World - Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

von: Patricia Rossi, Nina Krey, 2017

Back to the Future: Using Marketing Basics to Provide Customer Value - Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

von: Nina Krey, Patricia Rossi, 2017

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World - Proceedings of the 2011 World Marketing Congress

von: Colin L. Campbell, 2017

Economic Growth, Economic Performance and Welfare in South Asia

von: R. Jha, 2005

Corporate Diversity Communication Strategy - An Insight into American MNCs' Online Communities and Social Media Engagement

von: Roxana D. Maiorescu-Murphy, 2019

Social Media and European Politics - Rethinking Power and Legitimacy in the Digital Era

von: Mauro Barisione, Asimina Michailidou, 2017

Brand Hate - Navigating Consumer Negativity in the Digital World

von: S. Umit Kucuk, 2018