Irrational Loyalty - Building a Brand That Thrives in Turbulent Times

von: Deb Gabor

Lioncrest Publishing, 2019

ISBN: 9781544513614 , 200 Seiten

Format: ePUB

Kopierschutz: frei

Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones

Preis: 10,70 EUR

Mehr zum Inhalt

Irrational Loyalty - Building a Brand That Thrives in Turbulent Times


 

Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side. Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the 'irrational loyalty' that will support your brand long-term through the best and worst of times. This is your essential guide to building Irrational Loyalty.