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Market Entry Strategies for Russia. A comprehensive survey based on expert interviews
von: Martin Schorsch
Diplomica Verlag GmbH, 2009
ISBN: 9783836614696 , 101 Seiten
Format: PDF, OL
Kopierschutz: frei
Preis: 33,00 EUR
Mehr zum Inhalt
Market Entry Strategies for Russia. A comprehensive survey based on expert interviews
Market Entry Strategies for Russia
1
Table of Content
3
List of Tables
5
Executive Summary
6
1. Introduction
7
2. Methodology
8
3. Trade relations and investment environment
10
3.1. Bilateral trade volume
10
3.2. German direct Investment in Russia
12
3.3. Business environment
15
4. Legal framework for investment into Russia
17
4.1. Legal forms of investment
17
4.1.1. The Representative Office
17
4.1.2. The Branch Office
19
4.1.3. Corporate Enterprises
23
4.1.4. Other forms of commercial activity
29
4.2. Taxation
31
5. Social Environment for Market Entry
33
5.1. Human Resources
33
5.1.1. Educational System
33
5.1.2. Labor Market
35
5.2. Corruption and crime
44
5.2.1. Corruption
44
5.2.2. Crime
48
5.3. Cultural environment
50
6. Market entries of German companies
53
6.1. Market entry barriers
53
6.1.1. Certification
53
6.1.2. Customs regulations
55
6.2. Form of market entries
56
6.3. Joint Ventures
61
6.4. Regional choice
64
6.5. The Russian Consumer
68
6.6. The Marketing Mix
70
6.6.1. Product
71
6.6.2. Price
75
6.6.3. Placement
76
6.6.4. Promotion
78
6.7. Success Factors
81
6.7.1. Strategic options
81
6.7.2. Operational choices
83
6.7.3. Marketing
84
7. Conclusions
86
8. Appendix
87
9. Bibliography
94
Autorenprofil
100
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